Local Pack (Map 3-Pack)
The prominent section of Google search results displaying the top three local business listings alongside a map.
By Karna Kreative•Published 2026-03-01•5 min read
Definition
The Local Pack (also known as the Google 3-Pack or Map Pack) is the specialized section within Google search engine results pages (SERPs) that displays the top three local business listings related to an intent-driven search query (such as “dentist near me” or “emergency plumber”).
How Google Selects Local Pack Listings
Google uses three primary algorithmic pillars to rank listings in the Local Pack:
- Relevance: How closely your business categories, attributes, and description match what the searcher needs.
- Distance / Proximity: How close your verified business location is to the searcher or the geographic term specified in the query.
- Prominence: How well-known and reputable the business is based on customer review count, ratings, inbound citations, and overall online authority.
Optimize this signal automatically with Karna Kreative
Join forward-thinking businesses using Karna Kreative to manage reviews, schedule posts, and drive local search rankings.