Free Google Business Profile UTM Builder
Stop guessing where your website traffic comes from. Tag your Google Business Profile links properly to track conversions in GA4.
Paste this URL directly into your Google Business Profile manager under Edit Profile → Contact → Website to separate GBP clicks from standard SEO search in Google Analytics 4.
Want unified conversion dashboards?
Karna Kreative correlates Google Business Profile traffic, calls, and review velocity automatically.
Why use our GBP UTM Campaign URL Builder?
Pre-configured for GA4 local search best practices
Templates for Website Button, Appointment Link, and Google Posts
Prevents Google Business Profile traffic from being misclassified as generic Organic Search
1-click copy for clean campaign URLs
Frequently Asked Questions
Why do I need UTM tags on my Google Business Profile?▼
Without UTM tags, Google Analytics lumps your GBP clicks into general 'google / organic' traffic alongside regular web results. UTM tags let you isolate high-intent GBP users and calculate exact local ROI.
What are the recommended UTM parameters for GBP?▼
We recommend: utm_source=google, utm_medium=organic, and utm_campaign=gbp_listing. For posts: utm_campaign=gbp_post.
Want deeper local search analytics?
Karna Kreative tracks calls, direction requests, website clicks, and keyword impressions all in one visual dashboard.